Press Releases

A press release is a key part of any PR strategy and contributes to the overall brand story. In the Middle East, local content is king. So, the focus should be on generating local press releases around corporate initiatives like senior regional executive appointments, local survey results, winning of projects, signing new partners, and winning awards, to give a few examples.

Journalists are inundated with a multitude of press releases every day and it only takes a few seconds and a quick glance to determine whether the content is newsworthy or not. Procre8’s expertise lies in putting together short and compelling news stories that immediately pique the interest of journalists and capture the reader’s attention, thereby greatly increasing the odds of the story being published.